The Inverse Relationship Between Attention And Creativity With Joseph Gordon-Levitt

Joseph Gordon-Levitt knows a thing or two about attention. A child star turned full-blown adult superstar, he’s been in the spotlight for decades. But he’s more than a public figure — he’s a powerful artist in his own right. In this TED Talk, he speaks about the relationship between creativity and chasing attention.

“Joseph Gordon-Levitt has gotten more than his fair share of attention from his acting career,” the description explains. “But as social media exploded over the past decade, he got addicted like the rest of us — trying to gain followers and likes only to be left feeling inadequate and less creative. In a refreshingly honest talk, he explores how the attention-driven model of big tech companies impacts our creativity — and shares a more powerful feeling than getting attention: paying attention.”

You can see the entire talk here:



It’s lovely to hear a public figure speaking so candidly about their need for attention — and what they’ve sacrificed to get it. In a time where we’re all struggling with our creativity (and tempted by the constant draw of social media), his message rings true now more than ever. Follow your creative instincts, not the likes.