The “Frida Mom” Ad Was Rejected From The Oscars

One of the most talked-about ads of the 2020 Academy Awards was never aired at all. Frida Mom, a company that creates products for new moms, applied to have a commercial shown during the broadcast. The ad, which was rejected from the Oscars, has been making waves online — for good reason.

It talks about the taboo issue of post-birth health, which is vital and universal, but so often kept out of the public discourse.

“The ad you’re about to watch was rejected by ABC & the Oscars from airing during this year’s award show. It’s not ‘violent, political’ or sexual in nature,” the company explains. “Our ad is not ‘religious or lewd’ and does not portray ‘guns or ammunition’. ‘Feminine hygiene and haemorrhoid relief’ are also banned subjects. It’s just a new mom, home with her baby and her new body for the first time. Yet it was rejected. And we wonder why new moms feel unprepared.”

You can see the whole ad here:

 

 

Being a new mom can be one of the most confusing, overwhelming, and isolating experiences a woman goes through — and the taboo surrounded it can make it so much harder. It’s time to break the silence.