We can’t get enough of the 80s. We love the pop culture and we keep bringing it back again and again. For… some reason. Well, the folks at Now You See It have decided to explain just why this 80s trend has such a strong hold on us. “In the last few years, there has been an explosion of 80s pop culture,” they says. “But why?” That’s exactly what they break down in this video.

One of the main reasons is a factor that makes so much sense when you think about it — film makers often will want to explore the time they grew up in. They know it best, they have memories, experiences, and insight that all harkens back to a time that’s often about 20 or 30 years before the time they’re actually making their art. So why not use it? It’s been done for decades. It’s part of the puzzle — but this 80s craze seems to even beyond that.

We’ve got Stranger Things, Ready Player One, and a slew of 80s-based hits. And this video argues that there’s something particular to the kinds of movies that were being in made in the 80s — something special that’s begging to be thrown back to. We were coming out of a time where film was challenging genre-norms, but in the 1980s we moved into a new evolution. The film makers had grown up in classical Hollywood, but were creating during a golden age of experimentation. They wanted classic Hollywood fun, but they had a huge range of experience and film rhetoric to draw form. Watch this video to see how it all came together to create a whole generation of movies that we just can’t seem to let go of:

The films of the 1980s were projects of sheer joy — with a lot of talent to back them up. The sense of play and wonder made them instant icons and we’re not ready to say goodbye — we probably never will be.