If you want to see fashion meet art, this is it. Rag & Bone did something totally out of the box to showcase their Spring 2018 collection — a short film entitled “WHY CAN’T WE GET ALONG”. You might not expect a fashion brand to be too concerned with filmography, but this video’s credentials speak for themselves. Firstly, it stars Kate Mara and Ansel Elgort — but that’s just the beginning.
“The new short film, which was shot in one day, features an eclectic mix of talent from the worlds of cinematography, music, choreography, dance, and film,” the company explains. “Alongside Elgort and Mara, rag & bone tapped eight members of the American Ballet Theater, three HipLet Ballerinas, YouTube sensation Kandi Reign, and three members of Bulletrun Parkour.” As if that starring lineup wasn’t enough, every single detail is elevated by artists at the top of their field. “Benjamin Millepied co-directed the new rag & bone Films production alongside Aaron Duffy and Bob Partington as well as celebrated cinematographer Darius Khondji to explore the medium of film while shifting perspectives for the viewer,” they explain. “The track overlay, produced exclusively for rag & bone by Thom Yorke creates a feeling of friction, which is paralleled by the movement of the cast of characters. Khondji worked closely with camera rig veteran, Tony Hill to deliver a film which seamlessly choreographs not only the dancers and actors featured, but also the cameras used.”
If you want to see how it all came together, you can check out the whole video here:
It’s definitely a spectacle, but it’s also a work of art — and it’s a hell of a lot more interesting than a runway show. It’s great to see the company push the boundaries of fashion and challenge how it’s presented. “WHY CAN’T WE GET ALONG” opens up new doors for the industry.