Now that Black Friday and Cyber Monday are drawing to a close, it’s time to let this consumerist marathon die out with it. Instead, let’s refocus our efforts on Giving Tuesday, an often overlooked part of the holiday calendar. It’s a movement dedicated to encouraging charitable donation— with impressive results. They raised over $177 million in over 98 countries— and that’s in one year alone. So if you haven’t heard of Giving Tuesday before, it’s time to get involved.
Though there are a list of charities that have specifically linked up with Giving Tuesday, it’s important to remember that it’s a holiday and a movement about donating more generally. Whether you have food, time, or money to give, all they want is you to find a cause you want to help and a way to help it. That’s it. There’s no wrong way to give. Their website explains:
“#GivingTuesday is a global day of giving fueled by the power of social media and collaboration.
“Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.One of the best ways to get involved is in your own community. We’ve created a directory to help you find organizations, charities, events and more in your own community.”
Like they said, there are always local organizations that can use your support— or you might want to donate on a national level or even abroad. If you don’t have a lot to give, that’s fine too. It’s just about making the effort.
It may be #CyberMonday, but remember that the best deal today, is the gift you can give tomorrow. As you shop for good deals, think about how you can donate those savings to charity tomorrow on #GivingTuesday! pic.twitter.com/3oJZvfTKaa
— #GivingTuesday (@GivingTues) November 27, 2017
Black Friday and Cyber Monday get a lot more attention during the holiday season, if only because we like to watch the competition and brawls in horror. But they can overshadow the parts of the holiday season that actually merit our attention. We still have glimpses of generosity that are beyond the spectacle and the show of the holidays, that are just about being thankful and sharing that gratitude with others. Last week, we saw one women raise over $300,000 for a homeless man who spent his last few dollars helping her get home safe. There is some goodwill intact in this kingdom of materialism. So I know you’ve probably got shopping to do, holiday parties, and work to finish up before the break. But don’t forget Giving Tuesday, because it’s the best part of this time of year. And we need it.