You may not know his name, but in his field, he is a giant among men. J.B. Mauney is widely thought to be the best bull rider — not just of today, but of all time. He never shies away from a tough bull and, as all of his fans and competitors seem to agree, he has an innate, natural gift for the sport that has never been seen before. VICE looked into the life of Mauney and learned more about this bull rider who calls himself a cowboy.

“He’s changing the game,” the video explains. “He does things no one else does. There’s not a title in the world that he can’t win. The best bull rider in the world, J.B. Mauney is a throwback cowboy from Moorseville, North Carolina. VICE Sports traveled with J.B. to check out his atypical workouts, his superior technique and unrivaled work ethic that has taken him to unprecedented ground in the bull riding community.” You can see the whole video here:

Listening to him talk about his craft, his technique — from the importance of balance to his fascinating training — it’s clear that Mauney is cut from a different cloth. His body is paying the price, but his dedication is seemingly endless.