If you want a trip down memory lane combined with a retrospective of a niche artform, this is it. Typography is something that we often take for granted. If you’re anything like me, you might open up a document, default to Times New Roman, and call it a day. But font and typography has a huge, if subtle, impact on how we look at the world. So many examples of classic typographic are completely iconic — even if you don’t realize it. But this video will show how deep your knowledge goes, maybe without you ever noticing you had it. 

It goes through decades of popular logos and typography, utilizing these familiar fonts and forms but using them to form new words. You’ll be surprised by how many of them you know. Some of them are obvious — I mean, they put the whole case of Harry Potter right in there. But others are harder to spot (I saw you, Parks and Rec, I saw you). But I was really surprised at how instantly recognizable so many of them were, without me even trying. Your brain stores and remembers — then instantly recalls. If you don’t believe me, take a look at this video and see just how familiar the typography is:

You might take typography and font for granted, but you shouldn’t. As Hermann Zapf, the famous German type designer said, “Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability.” There’s so much that goes into designing the shapes that make our words come to life. So the next time you open a text document, maybe don’t go right for an old faithful. Take a scroll through the fonts and remember that every letter, every cross of a “t” and dot of an “i”, were painstakingly designed that way for a reason. They provide you with such a range of ways to express yourself, the least we can do is take notice.