Why Adele Outsells All Of Your Favorite Black Soul Singers

Adele’s success makes us wonder, why can’t black people globally profit from a black sound?

The Brit Awards, Show, O2 Arena, London, Britain - 21 Feb 2012

Birthed in the lungs of our ancestors in cotton fields and Southern churches, soul music has carried Black Americans through tragedy and triumph.

While Black musicians have used their voices to inspire movements from We Shall Overcome in the 60s to Janelle Monaes modern day anthem The Hell You Talmbout, the success of White artists in the space cannot be ignored.

With the explosion of Adele‘s most recent record topping hit, Hello, we collectively root for her and are drawn to the singer because she reminds us of something raw, familiar, and native within us. Hello made history this week when it became the first song to reach 1 million digital downloads in just 7 days.

But what is it about Adele that allows her to break records that some of her talented Black counterparts could never even dream of?

To understand it, we must first, look at popular music’s history.

Stories of kidnapped voices branded with White names were common in the popular artists of the 60s, as chronicled in the Oscar-winning documentary, 20 Feet From StardomDarlene Love‘s voice was recorded and repurposed under Phil Spector’s direction as The Crystals.

Similarly, there are countless other stories of Black background singers who have been used to bolster the grit of popular music. David Bowie, Mick Jagger, and Joe Crocker all employ Black backup singers to bring edge and heart to rock music.

None of this is to say that Adele isn’t individually talented, but we can’t neglect the history that has caused Black voices to be hidden beneath White pop stars.

Another part of the puzzle is promotion.

The media adores Adele. She has graced the cover of notable publications such as Vogue and Billboard numerous times.The 25 vocalist has also won coveted industry recognition which includes her 10 Grammys, an Oscar, a Golden Globe and a glowing endorsement from Beyonce herself.

Not to say award season is everything, but her accolades exceed artists with similar vocal ability like Jill Scott, who has taken home 3 Grammys, but likely doesn’t get the same marketing budget from her label.

And the final part of it is commodification.

The Iggy effect sent many people through a musical tailspin once they discovered her accent was a farce hijacked from southern throats, and Macklemore received a lot of flack for winning a Grammy in a category in which Kendrick Lamar lyrically dominated.

The hard truth is that, for so much of America and the world, Black voices in White bodies are more profitable.

Regardless, there seems to be a monopoly on who profits from the soulful sound, and it often cannot be attributed to a Black artists.

What do you beauties think? Is the world more apt to accept a particular voice if it’s coming from a certain race?

Sound off below.

Source: Hello Beautiful

Tags:,

screen-shot-2016-12-02-at-18-45-56
Why all world maps are wrong
164199_550562698299697_29017159_n
Husband Plants a Field of Scented Flowers for His Blind Wife to Smile Every Day
Screen Shot 2016-02-20 at 10.52.33
THIS BABY SHOWER WITH MELISANDRE FROM ‘GAME OF THRONES’ IS COMIC GOLD
stuck5
WHEN ANIMALS ARE STUCK BUT PLAY IT COOL…
introducing-microsoft-surface-studio-all-in-one-touchscreen-pc
Introducing Microsoft Surface Studio
laferrari-aperta-5-800x333
Sebastian Vettel – LaFerrari Aperta
roadtrips-never-felt-this-good-in-rivays-new-vintage-bmw-short-film-featured-tomboy-tarts-2
There Is Something About Driving
elviraandeunice-lfw2of13
The Truth By Carelle Style
1-f3jxsk4xn4o7nr2vidzqqw
How Berry Gordy Revolutionized Rhythm & Blues
Screen Shot 2016-08-05 at 18.43.20
Even Bombs Could Not Stop This Wedding
Pommituksen uhria kannetaan ambulanssiin
A Finnish Salute
tumblr_ob1qbm4TSY1spwf52o1_1280
Dog Of War
2BF74FB500000578-3222359-image-a-82_1441369111959
The Rebirth Of Cool Photography- GREG WILLIAMS
509431857_1280x720
GROUP B (TRAILER)
maxresdefault
This Boxing Film Looks Very Good Indeed
http-%2F%2F9network-vod-progressive.akamaized.net%2Fmedia2%2F664969388001%2F2016%2F06%2F664969388001_4999118971001_8117464-20160628-091740-VIDEO-STILL
Seal joins busker for impromptu duet – and its AMAZING!
screen-shot-2016-12-02-at-18-49-03
The Witch as a Wes Anderson Movie
screen-shot-2016-12-03-at-09-29-17
Jolene
screen-shot-2016-12-02-at-18-39-41
The Rolling Stones – Ride ‘Em On Down
screen-shot-2016-11-26-at-13-57-25
KONG: Skull Island

Follow us on Facebook!